Choosing a name that is irrelevant to your business can be detrimental because potential customers will not respond to it.
On the one hand, having a good name that your audience can relate to is critical to the success of your business.
That’s why it’s important, first and foremost, to have the perfect company name when starting a business. This article will show you how. If you want to know the importance of business name and easy steps to business name search, you have come to the right place. By the end of this article, you’ll know three easy, actionable steps to finding the perfect name for your business. So let’s get started.
Why should you have the perfect business name?
There are three main reasons why you should give your business an ideal name. You are:
Make a first impression
Your company name is the first impression that potential customers have of you. Not the product, not the slogan, not the pricing, not the facility. The first thing prospects see is your company name.
It Represents Your Business Everywhere
From headlines of the newspaper advertisements, to the profiles of your social media accounts, whether in the offline or the online world, business name is what represents the brand everywhere.
Summarizes Your Business
The name gives a quick overview about the owner of the business, what the business is about, and what products or services it might be offering. In short, it summarizes your business.
Now that you know why the perfect business name is important, let’s take a look at three simple steps to business name search. You can do a simple name lookup process to get the proper name for your brand.
Step 1: Brainstorming & Shortlisting
The first step to having the perfect name is to find as many matching words as possible. Let the words flow like a river, without interruption. There are 3 important sub-steps to think like this:
Word Dumping
First, set a timer for 15-20 minutes and write down all the words related to your business or product or service. You don’t have to come up with a perfect name right away. Just let the words flow.
Thesaurus Check
Now that you have come up with the possible words, look for their synonyms in the thesaurus. Maybe there is a word that represents your business better, you don’t want to miss out on it.
Name Generator
Now you have many words available on a piece of paper, let the technology do the job. There are many websites like Namesnack.com, Wordoid, Name Mesh, etc. that can generate the perfect name ideas for you. Just enter the keywords and choose the category and leave the rest to the tech. Choose at least 10 names from all the results.
Shortlist the Loved-Ones (How? By asking questions)
After having 10 names, we will shortlist at least 5 by asking the following simple questions:
- Does this name make sense for my brand?
- Does the name sound appealing for my audience?
- Is the spelling of the name okay?
- Will it be easy for my audience to remember this name?
Use these insightful questions along with your intuition to come up with 5 relevant names for your company to proceed to the next step—Rules and Availability Check.
Step 2:
Rules & Availability Checks Once you’ve found your five business names, you’ll need to make sure they follow government regulations. The name must comply with the Companies (Legal Entities) Regulations 2014.
National Guidance under the Companies Act 2013
The company name under the Companies Act 2013 must not be the same as an existing company name. Here are some notifications to consider:
A name matching an already registered company is not permitted under the Companies Act 2013. The law has a number of rules, including:
Plural forms not allowed. For example, if you have a company called “Book & Love Private Limited Company”, you cannot use “Books and Love Private Limited Company” as your company name.
Punctuation and spacing changes are not allowed. For example, a company name cannot be registered as “Ram-Shyam Private Limited Company” if the name is already registered as “Ram and Shyam Private Limited Company”.
Combining words in existing company names is not allowed.
There are many other such rules. You can check official documents or visit his website for the government to avoid confusion.
2nd Company names should never be objectionable. Some important points to keep in mind:
Company names must not violate section 3 of the Emblems Act 1950.
Names must not infringe the names of other registered trademarks.
Name cannot contain offensive words. After making sure the
rules are being followed, the next thing to check is if the name is available.
Check Availability
Check the MCA Database We recommend that you thoroughly check the trademark records in the
MCA database to ensure that the desired name has not yet been registered. This can be verified by logging into the official website of the Indian trademark registration process. Official website of Intellectual Property India.
Domain Search
Also check the Internet if a domain name for the name you have chosen is available.
After going through several filters, you’ve found the perfect name for your business. Now is the final step of registration.
Step 3: Registration
Now that you have the perfect name, all that’s left is to register. This he consists of two parts.
Company Registration
In India, a company name must be approved by the Register of Companies (ROC). You will need to complete a registration form, known as the SPICE+ form, and include your company name in Part A.
Buying a
Domain Name You can easily come across several domain name registrars on the Internet. To get a domain name, you need to find one of these domain name registrars and purchase a domain name from their website.
Conclusion
In short, your company name is your first impression, and choosing the wrong name means spending unnecessary and unnecessary effort explaining to your audience what your company is. means. It also plays an important role in business success. So the first thing to do before doing anything is a perfect name. Finally, follow the 3 simple steps of the perfect company name search described in this article and you’re sure to find the perfect company name. If you need more information on this topic, we encourage you to contact a Vakilsearch expert.
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