Your company’s work should be proudly displayed in your logo. It will be the face of your business on your website, social media, signage, and printed marketing materials. It can be lettering, imagery, or a combination of the two.
There are a few important things to think about before changing your logo if you’re just starting a business or want to. Everything you need to know about what not to do when designing your logo can be found here.
What Happens on Not Hiring a Designer to Create Your Logo:
First, the obvious. As with anything that needs to be done professionally, how can you do that if you don’t hire a professional?
Most of the time, people choose to draw the logo themselves rather than hire a graphic designer because of the higher initial cost.
However, in return, you’ll get a person who has studied graphic design. They’ll know everything there is to know about color, typography, layout, and scale. Try to get the Company Logo from our Expert designers!
Avoiding Copyright from Business Logo:-
You only have one chance to make a first impression on your audience, so nothing that looks sloppy, out of date, or inappropriate for them will do.
Using a copied design You might be able to get away with using an image from a search engine for a social media post, but this does not apply if you want to make money from the content.
As the saying goes, “buy cheap, buy twice.” The majority of logos are protected by copyright, which means that you could be prosecuted if you steal the exact logo or even create something a little too similar.
Your logo, on the other hand, ought to be a brand-new and original design that has the source files to prove it.
As a result, steer clear of websites offering logo design contests or freelancing gigs for pennies on the dollar. Sadly, these designs are frequently copied from search engines or even stolen from the portfolio of another designer.
Who is true Logo Designer?
If you are unsure, request a screenshot of their functioning Illustrator file or other software they used to create it.
A true logo designer will have a large portfolio and be able to elaborate on their field. Before proceeding, they will also provide you with a comprehensive consultation, a surefire indication that you are dealing with an expert.
Neglecting your customer A lot of the time, clients who ask for pink lettering for their law firm because “they like the color” or similar ill-informed requests come up to logo designers.
If you own a business, you should try to find a logo that reflects your target audience and the general population. Keep in mind that it’s not all about you!
Think about the purpose of your business as well as the age range and gender of your customers. Would you, for instance, hire a plumber whose logo resembles a child? Would that strike you as trustworthy and professional? Most likely not.
Give the designer some ideas if you want to. Just keep in mind that there is a method to the madness when it comes to the color, font, and overall style. It is a huge mistake that no business can afford to make to ignore your customer and only consider your personal preferences, as the two concepts rarely coincide.