Getting a trademark is the most important thing as trademarks make your business stand out unique in the market. By using a symbol on your product, customers will be able to identify your brand easily. Trademarks, however, present a risk of infringement, so you should make protecting your brand your number one priority in your business plan. You can protect your brand easily with trademark monitoring services.
Read more in this article to learn about trademark monitoring services, how to use them to protect your trademark throughout the world, and what they can offer for you.
What Are the Best Ways to Monitor Trademarks?
Trademark Monitoring Service allows you to keep such a watch over the trademarks for a set period of time. You can keep such a watch by hiring a trademark monitoring professional and telling him what you need to keep an eye on. The report of trademark monitoring will be provided to you in return. What do trademark monitoring reports contain?
An Overview of the Trademark Monitoring Service’s Report
As a result of trademark monitoring, you receive a report that contains a multitude of information about your concern. Besides showing you how many applications have been accepted and advertised for the trademarks you are concerned about, the trademark monitoring service report also lets you know how many applications have received office actions and are awaiting resubmission.
Additionally, you can learn how your competitor is driving business through his trademark actions by getting a trademark report. A trademark report will also let you know how many similar trademarks are infringing yours.
Why Do You Need Trademark Monitoring Service?
In order to protect your trademark from infringements, a trademark monitoring service is needed. This happens in the following way:
Identifies trademarks that are infringing:
You can learn about similar or confusingly similar trademarks matching your trademark when you hire a trademark monitoring service. Similarity criteria include if the found trademarks are visually similar, phonetically similar, and meaningfully similar to the trademark of concern.
In the absence of knowing about these infringements, your competitors would have fooled your customers. Your customers would have believed that the products and services belong to your company and brand.
In order to prevent customers from leaving your company for your competitors, you should hire a trademark monitoring service. Once you know who infringes on your trademark, you can sue them legally for damages.
Ensures that you do not infringe upon the trademark rights of others:
If your trademark is found to be already existing, you will receive office actions. Developing a unique and novel trademark for your brand is very important when you develop one. Even if you register it, anyone can challenge you in the future on the grounds that it infringes his trademark rights. To resolve the objection, you will have to fight the legal battle.
The above things are exactly what you need to avoid by hiring trademark monitoring services. By hiring trademark monitoring services, you will avoid the problem before it becomes a problem.
Provides you with information about your competitors:
By keeping an eye on your competitors’ strategies and building your own action plan in response, you will be able to beat them more efficiently. Trademark monitoring services are one of the best ways to do that.
Your competitor’s trademark action plan can be obtained using competitor specific trademark monitoring. Once you have these details, you can determine what product your competitor is developing and how best to counter it.
As a result, trademark monitoring ensures that you get the better alternative to your competitor even before your competitor launches its product. Therefore, trademark monitoring enables you to be proactive rather than reactive.